Engagement-Led Marketing: Download the Ebook

The study surveyed 4,000 consumers in the US and UK, uncovering what people expect of brand experiences.

Our research reveals that two in five consumers would consider switching to another brand after two bad experiences with a retailer. To combat this brands are shifting to engagement-led marketing, based on nurturing relationships with customers – and focusing on lifetime customer value.

Download your copy of the ebook to find out why:
• There’s no ‘third time lucky’ for brands failing at customer experience
82% of the dissatisfied consumers vented their frustrations on social media
• 75% believe their expectations have increased in recent years
• A mere 40% believe their experiences are actually improving

Download the ebook

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