Webcast “It’s The Customer’s Journey Not Yours – The customer journey redefined”
Watch this webcast to learn more about why it’s the customer’s journey, not yours and to learn about a redefinition of the customer journey. Hear from speakers Ray Gerber, CTO, Thunderhead and Jason Ballier, Director, Solution Architecture, NA, Thunderhead. Moderated by Anthony Salas, American Marketing Association.
The Torch-Bearing Thoughts You’ll Hear:
Definition of customer journey, customer journey management and customer engagement
The Age of The Customer as context and what you need to be prepared for The Age of the Customer
The weaknesses of customer journey mapping
How real-time customer journey insights, self-learning and personalisation help
The role of journeys in customer engagement
Benefits of customer managed journeys with examples of how brands have benefited.
Webcast duration including Q&A: 1 hour
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